Sakshi Shinde • MBA • Marketing • 2025 • Pune

ROLE FOCUS
• My career focus is on B2B marketing.
• I am seeking a position as a B2B marketing executive.

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Sakshi Shinde • 23 /F
▣ sakshishinde@gmail.com
▣ Download my profile

EDUCATION SNAPSHOT
🎓 Bachelor of Sciences
🎓 PGDM in Counter-Terrorism
🎓 MBA in Marketing
💼 Indira Institute of Management, Wakad
🏢 Internship: 2 months with Hafele India Pvt Ltd.
🗣️ Languages: English, Marathi, Hindi

PREFERENCES’
✕ Relocation Willingness
✕ Night-shift Willingness
✓ Weekend Work Willingness
✓ Travel Willingness
✓ Cross-Departmental Work
✓ Remote Work Flexibility

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INDEX

• WHY I QUALIFY TO WORK FOR YOU
• EDUCATION
• PROFESSIONAL & SOCIAL PROFILES
• SUMMER INTERNSHIP
• BUSINESS & MANAGEMENT SKILLS
• MARKET ANALYSIS SKILLS
• SELF CREATED BUSINESS ANALYSIS FRAMEWORKS
•  STRATEGIC PARALLELS: LEVERAGING COUNTER-TERRORISM TACTICS IN B2B MARKETING
• SEMINARS & WORKSHOPS
• WORKPLACE TECHNOLOGY PROFICIENCY
• SOFT SKILLS
• AWARDS & RECOGNITION

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⁃ WHY I QUALIFY TO WORK FOR YOU ⁃

▣ MBA in Marketing:
My MBA gives me a strong understanding of marketing. I can follow instructions from senior team members and complete tasks as needed. I can perform the below mentioned tasks:
ⓐ Support in Developing Marketing Strategies
ⓑ Assisting with Market Research
ⓒ Contributing to Brand Positioning
ⓓ Helping with Digital Marketing Efforts
ⓔ Assisting in Budget Management
ⓕ Supporting Marketing Teams
ⓖ Using Data Analytics Tools
ⓗ Enhancing Customer Experience
ⓘ Participating in Product Launches
ⓙ Building Relationships
ⓚ Driving Sales Efforts
ⓛ Adapting to Market Changes

▣ Discipline, Commitment, and Excellence.

• Awarded Best Cadet (SW) Naval Wing – National Cadet Corps (NCC) in 2021.
• Recognition for outstanding leadership, discipline, commitment, and excellence.

▣ Practical Experience:

• Experience in Market Mapping and Competition Analysis at Hafele India Pvt. Ltd.
• Ability to translate theoretical knowledge into actionable strategies.
• Provided valuable insights through practical application of market research techniques.

▣ Skills in Data Analysis:

• Proficiency in data analytics tools like Excel and market research software.
• Ability to derive key insights and make data-driven recommendations for marketing strategies.
• Applied these skills at Hafele India Pvt. Ltd.

▣ Strong Research Abilities:

• Practical skills in market research, competitive analysis, and identifying unique value propositions to differentiate a brand.
• At Hafele India, identified that competitors like Jaquar emphasized premium features.
• Recommended differentiating Hafele with value-for-money products and USPs like superior customer support and innovative design.

▣ Team Collaboration:

• Experience with cross-functional teams has enhanced collaboration skills.
• Coordinated logistics, speaker communication, and on-site arrangements for the Women Leaders’ Summit 2024.

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EDUCATION

Masters in Business Administration [2024]
Pune University
Marketing • B2B • International Trade

Post Graduate Diploma in Management [2022]
Counter Terrorism Studies

BSc [2021]
Savitribai Phule Pune University

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PROFESSIONAL & SOCIAL PROFILES

🌐 Curriculum Vitae & Academics
🌐 LinkedIn
🌐 Medium
🌐 Twitter
🌐 Instagram
🌐 Facebook

PERSONAL STUFF
🌐 G-Drive Dump
🌐 My YouTube List
🌐 Passion Projects
🌐 Tech Essays
🌐 Future Prediction

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SUMMER INTERNSHIP

Hafele India Pvt. Ltd.
Project Title: Market Mapping and Competition Analysis
Duration: 2 Months
Profile: Surfaces and Water Solutions

This project involved a comprehensive analysis of the market landscape, including market research, competitive analysis, and strategic planning, enhancing my ability to understand complex market trends.

LEARNING & EXPERIENCE GAINED

▣ Market Mapping:

• Conducted detailed mapping of the market to identify:
  • Key players
  • Market segments
  • Emerging trends
• Example: Analyzed regional preferences for kitchen surfaces and water filtration systems.
  • Identified key segments in metropolitan areas like Mumbai and Bangalore.

▣ Competition Analysis:

• Evaluated competitors such as Hindware, Cera Sanitaryware, and Jaquar to assess:
  • Strengths
  • Weaknesses
  • Market positioning
  • Strategies
• Insights gained:
  • Product offerings
  • Pricing strategies
  • Marketing approaches
• Highlighted opportunities for Hafele to:
  • Differentiate itself
  • Address market gaps

▣ Dealer Behavior:

• Studied dealer interactions with products and customers, including:
  • Purchasing patterns
  • Feedback
• Example: Observed that dealers in northern India preferred products with advanced features.
  • Result: Tailored support and training programs were implemented to:
    • Better engage these dealers
    • Boost sales

▣ Customer Satisfaction Strategies:

• Developed and assessed strategies aimed at improving customer satisfaction.
• Actions taken:
  • Analyzed customer feedback on water solutions products.
  • Identified areas for improvement.
• Example: Implemented a feedback loop system to address common complaints about product installation and support.
  • Result: Enhanced customer service.

▣ Data Collection & Analysis:

• Gained experience in collecting and analyzing market data using tools like:
  • Excel
  • Market research software
• Activities involved:
  • Interpreting trends related to product popularity and customer preferences.
• Outcome: Generated actionable insights for strategic decisions.

▣ Strategic Recommendations:

• Provided actionable recommendations based on findings to optimize:
  • Market positioning
  • Competitive strategies
• Example: Suggested focusing on expanding the product range to include eco-friendly surfaces and water solutions.
  • Goal: Align with emerging market trends and customer demands.

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BUSINESS & MANAGEMENT SKILLS

Here are business management frameworks and case studies I’ve studied and solved, showcasing my understanding of real-life challenges and solutions.

FRAMEWORK & ANALYSIS
Below mentioned mapping & analysis frameworks are supplemented by my notes & strategic insights.

▣ USP Mapping & Analysis
12 Parameter Framework
🌐Amul  🌐firstcry.com 🌐H&M

▣ Competition Mapping & Analysis
10 Parameter Framework
🌐Amul  🌐firstcry.com 🌐H&M

▣ Opportunity Mapping & Analysis
12 Parameter Framework
🌐Amul  🌐firstcry.com 🌐H&M

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SOLVED CASE STUDIES

Following case studies includes my analysis and key observations.
🌐Sears
Declining Sales & Looming Bankruptcy: How marketing can save Sears.

🌐TCS
Stagnation & Increasing Competition: How marketing can relieve the stagnation.

🌐GM vs Tesla
Declining Sales, electric car competition: How marketing can help GM compete with Tesla.

🌐Hamley’s
Decline in relevance: How marketing can make Hamley’s a leading toys brand.

🌐Adobe vs Canva
Declining Subscribers: How marketing can help Adobe attract non-tech users.

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CASE STUDIES: Opportunity Identification, Market Analysis, and Growth Strategy Development

To illustrate my practical application of business development principles, I have included several case studies that highlight my capacity as a business professional [specific skills, e.g., identify opportunities, conduct market analysis, develop growth strategies].

▣ Opportunity Identification: The ability to spot potential business opportunities and recognize emerging trends or gaps in the market that can be capitalized on.
🌐Pepsi Black
🌐Haldiram Restaurants
🌐Bisleri vs Kinley

▣ Opportunity Analysis: Skill in evaluating the feasibility and potential of identified opportunities, including assessing their alignment with business goals and resource availability.
🌐Flying Machine Jeans
🌐Nestle Chocolates

▣ Market Size of the Opportunity: Proficiency in estimating the size and scope of the market for a particular opportunity to understand its potential impact and profitability.
🌐Tesla
🌐Chitale Food

▣ Cost Analysis of the Opportunity: Ability to analyze the costs associated with pursuing an opportunity, including initial investments, operational expenses, and potential returns.
🌐Sigree
🌐PhonePe

▣ Competitor Analysis: Expertise in researching and understanding competitors’ strengths, weaknesses, strategies, and market positioning to identify competitive advantages.
🌐Savita Lubricants
🌐Hyundai Motors

▣ Identifying Our Weaknesses: Skill in recognizing internal weaknesses or limitations that could impact the success of pursuing an opportunity and developing strategies to address them.
🌐 Bose
🌐 Acer Laptops

▣ Market Threats & Alternatives: Capability to identify potential threats from the market or alternative solutions that could impact the opportunity, and devising strategies to mitigate these risks.
🌐 Local Grocery Shops
🌐 Puma

▣ Customer Reachout: Proficiency in reaching out to and engaging with potential customers, understanding their needs, and building relationships to drive business growth.
🌐Local Food Mess
🌐Ajio

▣ Go-To-Market Strategy Formulation Based on Data: Ability to develop and implement effective go-to-market strategies using data-driven insights to maximize market penetration and success.
🌐New YouTube Channel
🌐Unbranded Local Utensil Manufacturer
🌐Eye Moisturizer

▣ Digital Promotions: Skill in leveraging digital marketing channels and tools to promote products or services, enhance brand visibility, and attract potential customers.
🌐Dell Enterprise Hardware
🌐Local Milk Supplier

▣ Converting Maximum Inquiries into Paying Customers: Expertise in turning leads and inquiries into actual sales by employing effective sales techniques, nurturing relationships, and addressing customer nee
🌐Local Fast Food Shop
🌐Rivian

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SELF CREATED BUSINESS ANALYSIS FRAMEWORKS

🌐C.L.I.E.N.T. Framework (Customer Lifecycle Integration & Engagement Nurturing Tactics)
Focuses on integrating strategies across the customer lifecycle to enhance engagement and drive long-term relationships. It emphasizes tailored approaches for each stage, from initial contact to post-purchase support.

🌐B.R.A.N.D. Framework (Business Revenue and Niche Development)
Aims to align marketing strategies with business revenue goals and niche market opportunities. This framework helps in identifying key growth areas and developing targeted campaigns to boost revenue and establish market dominance.

🌐P.A.R.T.N.E.R. Framework (Performance Analytics & Relationship Tactics for Nurturing Engagement & Retention)
Integrates performance analytics with relationship management strategies to enhance engagement and retention. This framework uses data-driven insights to optimize interactions and build strong, lasting B2B partnerships.

🌐S.T.R.A.T.E.G.Y. Framework (Strategic Targeting & ROI Analysis for Growth Yield)
Focuses on strategic targeting and analyzing return on investment (ROI) to achieve growth. It emphasizes identifying high-value targets and refining strategies based on performance metrics to ensure optimal resource utilization.

🌐D.I.S.R.U.P.T. Framework (Data-Driven Insights & Strategic Response for Uncovering Potential Trends)
Utilizes data-driven insights to uncover emerging trends and respond strategically. This framework helps in staying ahead of market shifts by leveraging analytics to adapt marketing efforts and capture new opportunities.

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STRATEGIC PARALLELS:
LEVERAGING COUNTER-TERRORISM TACTICS IN B2B MARKETING

My education in counter-terrorism has honed my analytical thinking, strategic planning, risk management, adaptability, and communication skills, all of which are essential for developing effective and agile marketing strategies. In B2B marketing, precision and adaptability are key, much like in counter-terrorism.

▣ Analysis and Intelligence Gathering
Counter-terrorism: Collecting and analyzing intelligence to understand terrorist networks, their operations, and potential threats.
Marketing: Gathering and analyzing market data to understand consumer behavior, market trends, and competitor activities.

▣ Pattern Identification
Counter-terrorism: Identifying patterns in terrorist activities, such as recruitment methods, communication channels, and attack planning.
Marketing: Identifying patterns in customer behavior, purchase cycles, and market trends to predict future actions and optimize strategies.

▣ Targeting and Segmentation
Counter-terrorism: Targeting specific individuals or groups based on risk assessment and segmentation of threat levels.
Marketing: Targeting specific customer segments based on demographics, behavior, and potential profitability.

▣ Strategic Communication
Counter-terrorism: Crafting messages to counter radicalization, influence public opinion, and disrupt terrorist propaganda.
Marketing: Developing communication strategies to influence customer perceptions, build brand loyalty, and counter competitor messaging.

▣ Risk Management
Counter-terrorism: Assessing and mitigating risks associated with terrorist activities, including potential attacks and security breaches.
Marketing: Assessing and managing risks related to market entry, product launches, and reputation management.

▣ Rapid Response and Adaptability
Counter-terrorism: Responding quickly to emerging threats and adapting strategies based on new intelligence or changing circumstances.
Marketing: Responding swiftly to market changes, competitor actions, and customer feedback, adapting marketing strategies to stay competitive.

▣ Collaboration and Coordination
Counter-terrorism: Coordinating with multiple agencies, governments, and organizations to combat terrorism effectively.
Marketing: Collaborating with different departments, stakeholders, and external partners to create cohesive and successful marketing campaigns.

▣ Technology Utilization
Counter-terrorism: Leveraging advanced technologies for surveillance, data analysis, and cybersecurity.
Marketing: Utilizing marketing technologies (MarTech), such as CRM systems, data analytics tools, and AI, to enhance marketing efforts.

▣ Resource Allocation
Counter-terrorism: Allocating resources to the highest-priority threats and operations to maximize effectiveness.
Marketing: Allocating budget and resources to the most promising market segments and strategies to maximize ROI.

▣ Influence and Behavioral Change
Counter-terrorism: Implementing strategies to prevent radicalization and change the behavior of potential terrorists.
Marketing: Crafting campaigns aimed at influencing customer behavior and encouraging brand loyalty or purchase decisions.

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SEMINARS & WORKSHOPS
Participated in various workshops and seminars, acquiring a broad skill set that enhances my capabilities as a marketing professional and prepares me for diverse challenges in the field.

▣ INTERNATIONAL RESEARCH CONFERENCE “ANVESH 2024”
Anvesh 2024 has been instrumental in enhancing my research capabilities, expanding my professional network, and honing my presentation skills, all of which are critical assets as I embark on my career in management.

ⓐ Development of Research Skills
• Improved research capabilities through participation in the conference.
• Engaged in discussions that broadened understanding of multiple research methodologies and current trends in management.
• Collected feedback from peers and experts, which refined research ideas.
• Developed analytical skills for critical assessment and evidence-based problem-solving.
ⓑ Public Speaking & Presentation Skills
• Strengthened public speaking and presentation skills by presenting research paper at the conference.
• Identified gaps in abilities through received feedback.
• Fine-tuned skills specific to the marketing field.
• Prepared for future opportunities where effective communication is essential.

▣ TECHNO-MANAGEMENT FEST “VISTA”
ⓐ Gained insights into the integration of technology and management practices, enhancing both technical and managerial skills.
ⓑ Engaged in workshops and competitions, applying theoretical knowledge to practical scenarios, which improved problem-solving abilities.
ⓒ Built a Diverse Skill Set Attractive to Employers in Tech-Driven Industries. Details:
• Technical Proficiency: Enhanced understanding of emerging technologies and their applications in business, making you well-equipped to handle tech-focused projects.
• Management Skills: Developed strong project management capabilities, including planning, execution, and resource allocation, which are essential in overseeing tech-driven initiatives.
• Problem-Solving: Improved ability to tackle complex challenges by applying theoretical knowledge to real-world scenarios, particularly in technology integration and innovation.
• Innovation & Creativity: Fostered a mindset that encourages creative solutions and innovative thinking, which is highly valued in industries driven by rapid technological change.
• Adaptability: Gained experience in adapting to new tools, methods, and environments, demonstrating flexibility and the ability to thrive in dynamic tech-focused settings.
• Communication & Collaboration: Strengthened ability to work effectively in teams and communicate technical concepts clearly, which is crucial in collaborative and cross-functional tech projects.

▣ MODEL UNITED NATIONS (MUN) HOSTED BY IIT BOMBAY
ⓐ Diplomatic Communication: Enhanced ability to articulate complex ideas clearly and persuasively, which is crucial for effective stakeholder engagement and negotiation in professional settings.
ⓑ Strategic Thinking: Improved capacity for strategic planning and decision-making by analyzing global issues and formulating solutions, directly applicable to developing and executing marketing strategies.
ⓒ Negotiation & Persuasion: Strengthened skills in negotiating and persuading others, essential for building partnerships and influencing key stakeholders in various professional scenarios.
ⓓ Public Speaking: Gained confidence and proficiency in public speaking, enabling you to present ideas effectively and make impactful presentations.
ⓔ Research & Analysis: Developed strong research skills by gathering and analyzing information on international topics, which is useful for conducting market research and understanding industry trends.
ⓕ Team Collaboration: Improved ability to work collaboratively in diverse teams, coordinating efforts and achieving common goals, which is essential for managing cross-functional marketing projects.
ⓖ Problem-Solving: Enhanced problem-solving skills by addressing complex global issues and proposing viable solutions, applicable to tackling challenges in any professional context.

▣ WOMEN LEADERS’ SUMMIT 2024
ⓐ Acquired a deeper understanding of complex problem-solving scenarios and potential strategies.
ⓑ Gained a stronger understanding of effective negotiation tactics through training and real-world experiences.
ⓒ Cultivated a clearer understanding of networking strategies through building and maintaining professional relationships.
ⓓ Improved my ability to solve problems effectively through collaborative challenges.
ⓔ Forged a clearer understanding of personal branding through consistent communication of professional values and goals.
ⓕ Enhanced my understanding of increasing visibility through industry events and networking.

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WORKPLACE TECHNOLOGY PROFICIENCY
The Following Technology Skills Ensure My Seamless Integration as a New Hire:

① Microsoft Office Suite
② Google Workspace Suite
③ Document Management Systems
④ Cloud Storage Services [Google Drive etc]
⑤ Notion
⑦ CRM
⑥ Streak CRM within Gmail.
⑨ Email Clients
⑩ Email Management
⑪ Slack
⑫ Virtual Communication
⑬Task Automation Tools
⑭ AI Tool [ChatGPT, Gemini & Perplexity]
⑮ Canva
⑯ Coda

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SOFT SKILLS

I have developed a range of personal skills that contribute to my contribution and value in the workplace. Details:

①. Communication Skills: I can convey information clearly and engage in productive conversations, while also being an active listener.

②. Problem-Solving Abilities: I am skilled at identifying issues, analyzing solutions, and implementing effective strategies to overcome challenges.

③. Adaptability: I adjust to new situations and handle changes with flexibility.

④. Time Management: I am adept at prioritizing tasks, managing deadlines efficiently, and balancing multiple responsibilities.

⑤. Team Collaboration: I work well with others, contributing to team goals and supporting colleagues to achieve common objectives.

⑥. Initiative: I bridge the gap between front-line operations and leadership by providing regular, data-driven updates.

⑦. Attention to Detail: I pay close attention to the finer aspects of work, ensuring accuracy and high-quality outcomes.

⑧. Dependability: I am reliable, consistent, and trustworthy, consistently completing tasks as expected and on time.

⑨. Emotional Intelligence: I manage my own emotions effectively, empathize with others, and foster positive work relationships.

⑩. Continuous Learning: I am committed to personal and professional growth, staying updated with industry trends and acquiring new skills.

⑪. No Assumptions: I prefer to voice my doubts and confusions rather than relying on assumptions. This approach ensures a clear and accurate understanding of the situation.

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AWARDS & RECOGNITION

• Best Disciplined Student, International Institute of Management and Human Resource Development
• Awarded for demonstrating exceptional discipline and dedication throughout the academic year 2023.

Best Cadet (SW) Naval Wing
• Recognized for outstanding performance and leadership in the Naval Wing for the year 2021.

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